“DRIVING CUSTOMER INSIGHT & BUSINESS PERFORMANCE THROUGH BIG DATA SOLUTIONS”
The Smart Data Summit will be held on 25 & 26 May 2015 at the Sofitel Dubai The Palm Resort & Spa in Dubai, United Arab Emirates. In its second year running, this event attracts over 300 Delegates across the GCC and worldwide and continues to be one of the largest data summits in the Middle East region.
Massive volumes of data are created with every click and keystroke and the challenge to harness this data can be viewed as a burden or a big opportunity. Although BIG data is one of the hottest buzzwords among industries this decade, organisations need to be cognisant of the fact that it is not the volume of data that matters but how much “value” that could be derived out of it. In order to gain competitive advantage and maximise customer value, businesses should be able to unlock the potential and make the most out of the data in a SMART way.
Smart data is structured and actionable and therefore could serve as a powerful tool for business users. From a marketing perspective, smart data can enable better understanding of customers at an individual level by way of delivering relevant messaging to potential and current customers.
Through keynote presentations, panel discussions and roundtable sessions, the Smart Data Summit will explore the future of data management and how Smart Data and Analytics can drive revenue growth for business organisations.
The two day Smart Data Summit will be a platform where Senior Executives and decision-makers from medium to large organizations across the Middle East region, will gather to network, learn and participate in deep discussions regarding Smart data and its potential to improve decision making within businesses.